There's a famous saying in marketing that "if you try to speak to everyone, you end up speaking to no one." Figuring out your niche isn't just about finding your ideal audience- it's about also about figuring out what unique solution does your business offer and what topic you specialize in.
In this audio lesson- I break down the 3 essential aspects of your niche using the BAT method and go over the different ways you can figure them out and how you can apply that understanding to all aspects of your digital branding, including your website.
There are three essential elements of figuring out your niche and they make up the BAT method.
I help entrepreneurs and small businesses build and grow digital content businesses so they can make money on their own terms.
With my background in website design, digital content marketing, and my in-depth knowledge of social media and specifically Instagram strategy, I can help you address the challenges you most commonly face in getting started with your business.
I've been featured in places like the Rising Tide, a speaker at the Online Business Summit, the Purpose Drive Mompreneur Summit, the Back to Business Bunlde and so much more.
When I'm not working, I'm chasing after my 3 boys, taking care of my plant babies and watching The Office while shopping the Target app.
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